Just last week, Google launched Google Art Project, a kind of Street View applied to art, where you can wander through the corridors of some of the greatest museums of the world and discover works in super-ultra-mega-zoom with little explanation on the side.
Yes, you can zoom in on donf plum flowers in Van Gogh ,
one of my favorite works of the great mad.
is wonderful, great. Culture free culture for all, one can only applaud with both hands and looks forward to being able to go to MoMA without breaking the bank. So here we go. And then decides to go to a museum that has already visited, and we realize that the images of the Hall of Mirrors at Versailles are absolutely disgusting. The enthusiasm dropped a little. Zooming in on a work, we realize that we can study the details, but we do not offer himself to screen large enough to see Flemish Proverbs Bruegel in HD and in full. Anyway, what is to zoom into the House in Arles if it is for that effects of materials and brush strokes are represented by reflections that oh-so two-dimensional?! These are the technical limitations that have seen the GAP after less than a quarter of an hour of use, the questions posed by this new idea of the giant go well beyond the how-to and relate instead culture in a society where everything is served user at home, more, faster, farther. Least well, too.
Hannah Arendt, rewritten or digestion of cultural objects in the reduced state junk. After factual information, instant, urgent transmitted through social networks and newspaper articles online written in haste in the race to scoop consumed between two lolcats, it's time for culture to be relegated to being distracted pixelated and formatted in two dimensions. All works are created equal, not all are a result of ones and zeros that are taking shape on the screen and will be consumed by the average user so distracted without leaving the couch. All were arrested in the same way, in the same universe. They succeed and are similar, they are all the same size and texture. Culture becomes recreational in the negative sense of the word: culture is longer an end in itself, but sold in the packaging of the GAP, becomes the new medium of entertainment of a society in which interest in an object can be maintained only until the arrival of the next mode.
At best, the GAP will awaken an interest in some art, but push them out to the museum. It may also be an excellent tool for education or study. Unfortunately, he also risks giving the impression that a work and its reproduction are equal, and the emotions (or lack thereof) generated by the reproduction are identical to those generated by the work. Looking forward, we are entitled to wonder what we will ever "lucky" to drink at home? Augmented reality allows us she one day to visit La Scala in a rush between two appointments Germanopratins? Will they brag about having seen the Forbidden City and Mount Kilimanjaro without being left home se? Places and objects will they abandoned will anyway because access to their virtual reproductions?
0 comments:
Post a Comment